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Kevin Killion is the principal of Stone House Systems, Inc., providing services and software tools for media planning and research.
SHS' key product has been T•View, a respondent-based television and online planning and optimization system. (T•View was also white-labelled as PTV, opTV, Cadence and TV PROF.) In 2015, Kevin sold T•View to Mediaocean in New York, which continues support for the system.
Other media industry products from Kevin and Stone House Systems have included:
- Go•Chart (also white-labelled as MediaLink): A media plan management and presentation system, including media flowchart, budget analysis, plan summaries, presentation features, and two-way links with Excel
- QuickReach™
- PowerCurve™: A sophisticated system for the analysis of television cume data
- MacMeter, created for NPD/MediaMetrix as the original Mac version of their PC Meter
- PCS Alacarte, created for Nielsen Media Research and distributed by them for use with their Persons Cume Studies
- Mediamark Reporter for MacOS
- MacAck co-author, the first communications program for the Mac, released in February 1984.
- NAPLPS videotex decoder for Mac, in 1985
- Radio RECALL, developed this first audience research product for the company that later became Strata Marketing
Kevin has a reputation as a crusader on user interface issues in computer applications to advertising. He has spoken to a number of advertising and computer industry meetings on such subjects as user interface, media reach and frequency algorithms, event-driven programming and cross-platform development; he is the author (or has been interviewed) for a number of articles on these and other subjects in computer and media trade magazines.
He is a former president of the Media Research Club of Chicago, a former Media Decisions Media All-Star, and former ARF workshop Chair.
Prior to starting SHS in 1991, Kevin was Vice President and Media Research Director of DDB Needham (now OMD) in Chicago. Before that, Kevin was a media research supervisor at Leo Burnett, and a systems analyst at United Computing Systems and CBS WBBM Radio. He received his M.B.A. from the University of Chicago and his bachelor's in mathematics from Loyola University.
Kevin was the author of Exstatix™, a popular data analysis system (rated 4 1/2 on a scale of 1 to 5 by MacUser magazine) and the earlier Statistics with DAISY™. Years ago, Kevin wrote the front end for the very first C language compiler for the Mac (Softworks C). At a MacHack computer conference, Kevin's presentation on a client/server project was voted by attendees as "Best Paper." As a system analyst, Kevin designed and developed numerous computer applications for clients in a wide variety of industries.
Kevin's "offline" interests today include education reform, books on Chicago, genealogy, and radio station call letter jingles, and he served a term as president of his local Rotary Club. As a historical note, Kevin holds a now-obsolete FCC Radiotelephone First Class license.
Kevin and his wife Debby (née Stonehouse), have a son, Chris.
