Stone House Systems, Inc.

Media Planning Tools and Services

About Kevin Killion

T·View Updates
(clients only)

Go·Chart:
Planning and Presentation Flowcharts

Media Research Club of Chicago

Design Guidelines
for Media Systems

About SHS

Products

T·View 5 is completely respondent-based, giving a level of flexibility and precision never before seen in a television planning system. To master all of that new information, T·View 5 sports a powerful optimizer and a variety of unique analytical gizmos -- giving you powerful ways to make your plans even better! T·View is a state-of-the-art television planning, R&F and optimization system. T·View is fully "buzzword compliant" giving planners a single package that provides up-to-date reach solutions, with respondent-level data and a sophisticated optimization facility.

In a single system with the same interface, T·View supports respondent-level analysis from any of several sources, including: the continuous Nielsen Mid-Minute data, Nielsen All-Minute data, Nielsen Local People Meter markets, the Nielsen Persons Cume Study, continuous BBM national Canadian data, and IBOPE Latin American data. It's easy to learn once, and then to use it for any of these!

T·View applies its powerful and proven Optimize and Switchpitch™ engines to modern respondent-level television analysis. The analysis tools combine to give a new dimension to planning: planners can apply personal media preferences, and discover tips for what to do next. The planner thus takes an active and intelligent role in plan refinement. All of this is made available through a straightforward, attractive user interface.

Study the strengths, weaknesses and potential for your plan among dayparts, networks, and other television groupings, looking into patterns of potentials and accumulations, and document your discoveries with clear presentation charts.

Television results can be combined with entered results for other media right on the same document, providing mixed-media planning and R&F. A powerful yet very flexible duplication tool lets you explore combinations of dayparts, networks, program groups or media.

T·View is used in offices nationwide of a number of leading advertising and media agencies and cable networks.

For info, call us at (847)873-0599.

If you are a client, you can download the latest version of T·View from our T·View Updates page.

TeleDemo™:
Precision respondent analysis

TeleDemo expands T·View giving you the ability to define new demographics based on exposure, non-exposure, or selected n-tiles of a plan, or to potential audience for some television option. These new demos can then be tabulated for some other plan. Learn how a sustaining flight performs against those reached by an intro flight, or optimize a new plan against men who do not watch football. Export detailed results to enable your own unique and proprietary analyses.

Media Notes

Only the most wisest media professionals should dare to attempt the World's Hardest Media Questions! Remember, you've been warned!