Go·Chart

Media Plan Management
Flowchart
Presentation


Entire contents Copyright 2000, Stone House Systems, Inc., Arlington Heights, Illinois. All Rights Reserved.
"Go·Chart" is a trademark of Stone House Systems, Inc.

Go·Chart is a superlative media plan management and presentation system for Macintosh, including media flowchart, budget analysis, plan summaries, presentation features, and two-way links with Excel.

Go·Chart is depended upon by leading national advertising agencies that use Macintosh, and is also used and enjoyed by small to medium sized agencies.

Go·Chart is a product of Stone House Systems, Inc., which offers other media planning products as well, for both Mac and Windows.

This page provides a quick look at the goodies provided by the Go·Chart system.




Click here to download our overview of Go·Chart!
(PDF, 292K)

Click here to download
free demo version of Go·Chart!

(Mac OS, hqx, 2.7meg)






Applications

  • Creation and maintenance of media plans
  • Fast revisions
  • Efficient, flexible management of cost information
  • In-person client presentation
  • New business presentations
  • Multimedia support: pictures, sound, video

Practical Considerations

  • This is a "Classic" application that is designed for Mac OS 9, but will run under Classic on Mac OS X.
  • Available NOW
  • Unlimited number of copies allowed in your U.S. offices (site license)
  • Free of dongles, secret files or other obstructions on user computers (site license)
  • Pure Macintosh
  • Limited number of clients guarantees personalized attention
  • Technical details are known by a principal of the company
  • Fast turnaround and response on bug reports
  • Latest version always available via website
  • Phone support
  • E-mail support is available and encouraged (info@shsmedia.com)
  • Mac version exists
  • Can run on 68K computers
  • Can run on PowerPCs
  • Can run in background
  • Does NOT require some other "host" application
  • Size of application: 880K
  • Recommended memory requirement: 1M
  • Launch time: short
  • "Read-only" version so account staff or clients can view but not edit

Screen Display, Printing

  • "Panes" of flowchart view can be independently resized
  • "Panes" of flowchart view can be independently scrolled
  • Zoom scaling 50%-200% (a crucial feature for this kind of application)
  • Correctly handles Page Setup orientation and unusual paper sizes, with correct sizing and formatting of chart to match
  • Several documents can be open simultaneously
  • Multiple page documents
  • Set page breaks, remove page breaks
  • Document can be saved as one or more PICT files
  • Print Preview
  • Print Preview toggles between full page and blown-up view
  • Watermarks
  • Watermarks can be completely programmed by user
  • Adjustable margins on all four sides
  • Eight alternative page borders

Appeal / Pleasant Use / Ease of Use

  • Proper implementation of Macintosh standards (visibility, direct manipulation, selection, reduced modality, etc.)
  • Sound effects for feedback
  • Animation effects
  • Picture menus, where appropriate
  • Correct handling of shift-click for extended selections
  • Correct handling of command-click for extended discontiguous selections
  • Browsable help dialog
  • Automatically uses correct currency symbol for user's country
  • Automatically uses correct numeric format for user's country
  • "Big Numbers" for visibility even at 100% scaling or smaller
  • "Repeat" command
  • "Minimal Messages" checkbox for more experienced users
  • Intelligent switching of cursor tool as user moves over document
  • Uses the standard Drag Manager for data exchange with other apps
  • Detailed Balloon Help for menus, rows, dates and flights
  • Contextual Menus (popups) for Rows, Flights, Months, Dates and Graphics
  • Documents can be saved as stationery (templates)

Document Heading

  • Completely adjustable height
  • Complete control of heading layout
  • Can use drawing tools to create
  • Can apply fonts, font sizes, font styles to drawn objects
  • Can apply mode and shadow to drawn objects
  • Numeric results from plan can be included in heading automatically

  • Can have extra area at bottom for footnotes, legends, etc.
  • Can have extra area at right for footnotes, legends, etc.

Rows (Media, Markets, etc.)

  • Free-form entry of media (not merely pick from a list)
  • Multiple lines or full paragraph of description for each row

  • Arrange rows as an outline
  • Can promote or demote a group of rows with one drag
  • Can open and close outline headers, to collapse or expand
  • No limit to depth of outline
  • Consolidated flights shown on open summary row
  • Consolidated flights optionally shown on closed summary row
  • "Outer" summary row shows results and totals of included rows
  • Summary results and totals can be above or below rows involved
  • Balloon help gives info on row results and totals

  • Rows can be hidden to focus only on remaining rows

  • Can rearrange rows
    • Easily, with simple mouse drags
  • Standard use of shift and command key for extended selections
  • Easily select all rows
  • Duplicate rows or a series of rows

  • Maintain entered "goal GRP" values for each row
  • Media names can be aligned to top, middle or bottom of rows
  • Heights can be adjusted on individual rows
  • Value of height shown as adjustment is made
  • Can show/hide the gridlines between rows
    • All, or individually
  • Can apply patterns to the gridlines between rows
    • All, or individually
  • Can apply colors to the gridlines between rows
    • All, or individually
  • Can apply choice of line thickness to the gridlines between rows
    • All, or individually
  • Can apply patterns to row area (fill)
    • All, or individually
  • Can apply colors to row area (fill)
    • All, or individually
  • Can apply fonts, font sizes, font styles to row names
    • All, or individually

Spot / Regional Planning / Multinational

  • Can apply weights to rows for market or regional planning
  • Summary rows can be expressed on either region or total basis
  • Bottom-line (national) totals provide weight-averaged results

Flights

  • Multiple flight tools (e.g., place each week, place across weeks)
  • Flights can be specified as GRPs, number of units, or both

  • Standard Macintosh selection
  • Cut and paste flights
  • Direct click-and-move handling of flights
  • Standard use of shift and command key for extended selections
  • Easily select all flights
  • Easily select all flights on a line
  • Simple keystrokes to move flights
  • Simple keystrokes to trim or lengthen flights
  • Simple keystrokes to revise media weight of flights
  • Selection tool to select a range of flights

  • Easily examine details of flights with Balloon Help

  • Can label flights with either points or units
  • GRP/unit labels refer to each week, every week, or whole flights
  • Multiple choices for positioning of labels
    • Selectable on a line-by-line basis

  • Multiple innovative choices for flight scaling
    • Proportional scaling
    • "Squish" scaling
    • Shade scaling
    • No scaling
  • Scaling choices selectable on a line-by-line basis

  • Flight style options:
    • Bars
    • Lines
    • Arrows
    • Diamonds
    • Circles

  • Can apply fonts, font sizes, font styles, alignments to GRP/unit labels
  • GRP/unit labels can be positioned horizontally, or rotated 90ˇ
  • Flights can contain descriptive text labels
  • Flights can contain embedded pictures
  • Any palette colors can be applied to flights
  • Any palette patterns can be applied to flights
  • Drop shadow can be applied to flights
  • Paste "into", for fonts, sizes, text, PICTs, etc.
  • Format choices can be applied to all flights, or individual flights

  • Click on a flight "picks up" GRP value for new flights: Optional
  • Click on a flight "picks up" pattern and color for new flights

  • Optionally highlight flights with cost overrides
  • Optionally highlight flights with missing costs

Calendar and Dates

  • Weeks can begin any day of week
  • Maximum date span: no limit
  • Columns can be a mix of days, weeks, or other groups
  • Can divide a week column into days
  • Can combine day or week columns into a single column
  • Can easily trim or extend calendar period
  • Quickly revise all dates (e.g., use last year's plan as basis for new plan)
  • Can apply fonts, font sizes, font styles or text mode to month names
  • Can apply fonts, font sizes, font styles or text mode to dates
  • Can show day of week of each column
  • Can show end dates as well as start dates
  • Can show number of days in each column
  • Can show column numbers within plan
  • Can show column numbers within each month
  • Standard method for Mac selection
  • Easily select all months
  • Easily select all dates
  • Standard use of shift and command key for extended selections
  • Widths can be adjusted on individual columns
  • Focus on only a portion of the calendar

  • Months can be shown spelled out or abbreviated
  • Months can be displayed in a variety of languages
  • Can show standard broadcast months
  • Can show actual calendar months (showing month breaks within weeks)
    • For calendar month, actual start/end dates indicated
  • Can show 5-4-4, 4-5-4, 4-4-5 "forced quarter" months
  • Can switch between these month definitions at any time (not just when created)

  • Can show/hide the lines between columns
    • All, or individually
  • Can apply patterns to the lines between columns
    • All, or individually
  • Can apply line thicknesses to the lines between columns
    • All, or individually
  • Can apply colors to the lines between columns
    • All, or individually
  • Can apply patterns to column space (fill)
    • All, or individually
  • Can apply colors to column space (fill)
    • All, or individually

  • Simple definition and revision of report periods
  • Various options for display of report periods (including none)

  • Easily examine plan results by week with Balloon Help

Costs

  • Innovative "Cost Bar" for entry and editing of cost values
  • Placement costs can be specified as either CPPs or unit costs
  • "CPH" for European users
  • Ability to specify costs for periods, irrespective of placements
  • Completely flexible cost periods
  • Cost periods can be different for each media line
  • Cost periods can be different from reporting periods
  • Can override computed costs with explicit placement CPP
  • Can override computed costs with explicit placement unit cost
  • Can override computed costs with explicit placement total cost

  • Maintain entered "budget" values separately from costs
  • Balance to budget (instantly adjust GRPs so that cost matches budget)

  • Separate Costs View allows inspection of all entered cost values at once

Link to Cost Files

  • Can link to external cost files
  • Cost files can be prepared in Microsoft Excel
  • Native Excel format (not text, sylk, dif, etc.)
  • A single cost file can be shared by multiple planners, for consistency
  • Drag Excel cost file from desktop directly onto plan

  • User-defined cost periods
  • Cost periods can be different for different media entries
  • Costs from link can be expressed as either CPPs or unit costs

  • Create a new cost file from entered cost info, and then automatically build links to it

  • Highly customizable Excel format allowed
  • Cost files can be broken into "sections"
  • Individual media lines on flowchart can be linked to separate files
  • Individual media lines on flowchart can be linked to sections of a file

  • Automatically checks for revisions in the linked Excel cost files
  • Cost files can be placed on server, moved or renamed, with link preserved

Calculations and Results

  • Max result values that can be shown on each media line: 8 (4 columns, 2 each)
  • Max result values that can be shown for each report period: 8 (8 rows)
  • Number of possible result area items: 16
    • GRP
    • % GRP
    • Goal GRPs
    • % Goal GRPs
    • Variance, GRPs to goal
    • % Variance, GRPs to goal
    • Cost
    • % Cost
    • Budget (goal $)
    • % Budget
    • Variance, cost to goal
    • % Variance, cost to goal
    • CPP
    • Units
    • Number of weeks active
    • Media weighting
  • Results can be shown or hidden for individual items on individual rows

  • Can apply factor to result items (e.g., 95%)

  • Can set and revise the order and arrangement of result items
  • Apply fonts, sizes, styles to result headers and results
  • Can edit the text shown as headings for these results
  • Can adjust the widths of individual result columns
  • Results for user-selected time periods (column totals)

  • Automatic recalculation (e.g., no "do it" or "execute" button needed)
  • Chart automatically is resized to accommodate area for results
  • Costs can be formatted as either whole numbers or as thousands
  • Can specify desired number of decimals in CPP results
  • Can specify whether currency symbol should be used in monetary results
  • Observe system setting for currency symbol to be used
  • Observe system setting for international numeric formatting to be used

  • Innovative "Info Bars"
    • For display of GRPs, units, cost, adstock, or response
    • Display as numbers, bar chart, or line chart
    • Adstock and response modeling using Broadbent methods

Tabular Reports

  • View Totals: all results, by row and by report period

  • Reports are prepared in Microsoft Excel
  • Microsoft Excel launched automatically, if desired

  • Plan History: "audit trail" of all changes made to this plan
  • Budget summary, user-chosen time periods
  • GRP summary, user-chosen time periods
  • Budget and GRP summary, user-chosen time periods
  • Week-by-week summary
  • Week-by-week summary, active weeks only
  • Month-by-month summary
  • Summary by defined report periods
  • Activity detail report (full info on every placement)
  • Gengoals (Donovan)

Consolidations

  • Can consolidate reports from several flowcharts
  • Uses Microsoft Excel's "Consolidate" command
  • Defines range names for report areas, for user convenience within Excel
  • Data and reports written in native Excel format
  • Optional support for TDT or database formats

Expandability / Scripting / Customization

  • Fully scriptable
  • Can be used in scripting across and between applications

  • Supports AppleScript
  • Supports Frontier & UserTalk

  • Accepts AppleEvent commands and instructions from other apps
  • Scripts can be added to a custom menu

Other Systems

  • Import Donovan ALINK reports
  • Output Donovan GENGOALS for uploads
  • Import Nielsen Ad*Views
  • Import CMR StrADegy and BrandTraQ

"Hot" Text Items

  • Can position freely on the document
  • Can embed these items in a sentence or a paragraph
  • Can apply font, font sizes, font styles
  • Can apply text modes or drop shadows
  • Can apply line patterns
  • Can apply line colors
  • Can apply fill patterns
  • Can apply fill colors
  • Number of available "hot" text items: 66

  • Page number

  • Today's date, spelled out
  • Today's date, abbreviated
  • Today's date, numbers
  • Current time

  • Date created, spelled out
  • Date created, abbreviated
  • Date created, numbers
  • Time created

  • Date changed, spelled out
  • Date changed, abbreviated
  • Date changed, numbers
  • Time changed

  • Date last printed, spelled out
  • Date last printed, abbreviated
  • Date last printed, numbers
  • Time last printed

  • Date last saved, spelled out
  • Date last saved, abbreviated
  • Date last saved, numbers
  • Time last saved

  • Years of the plan
  • Start year of the plan
  • End year of the plan

  • Days in the plan
  • Weeks in the plan
  • Columns in the plan
  • Days in a placement
  • Weeks in a placement
  • Columns in a placement

  • Starting date of the plan (spelled out, abbreviated, or numbers)
  • Ending date of the plan (spelled out, abbreviated, or numbers)
  • Starting date of a placement (spelled out, abbreviated, or numbers)
  • Ending date of a placement (spelled out, abbreviated, or numbers)

  • Universe, or universe in thousands
  • Name of target

  • Total GRPs in plan
  • Total units in plan
  • Total plan cost
  • Plan CPP
  • Plan CPM

  • GRPs in a placement
  • Units in a placement
  • Total placement cost
  • Placement CPP
  • Placement CPM

  • Total goal GRPs
  • Total budget (goal)

  • Document name
  • Mac "owner" name (from the Chooser)
  • Mac "computer" name (from the Chooser

  • Name of the agency (short)
  • Name of the agency (full)

Graphics, labelling, annotation, presentation

  • Number of patterns: 84
  • Number of colors: 88
  • Can set background color
  • Free-form text, anywhere on chart
  • Fonts, font sizes, font styles
  • Alignment (left, center, right)
  • Complete support for text transfer modes (copy, or, bic, invert, etc.)
  • Hidden (secret) text, in either media names or in text objects
  • Selection rectangle
  • Squares and rectangles, rounded rectangles
  • Circles and ovals
  • Arcs
  • Irregular polygons
  • Freeform loops
  • Regular polygons (any number of sides)
  • Stars and starbursts
  • Lines
  • Single-headed arrows
  • Double-headed arrows
  • Line thickness menu
  • Support for hairline as a line thickness

  • Brighten
  • Darken
  • Blend
  • Transparent

  • Can have graphic objects "float" over chart as changes are made: optional
  • Can have graphic objects "stick" to chart as changes are made: optional
  • Align command (top, left, right, bottom, center vertically, center horiz.)

  • Place drawn objects below flowchart level
  • Can apply a drop shadow to any drawn graphic, including formatted text

  • Pictures (PICTs) can be Pasted into any pane, or header
  • Pictures (PICTs) can be Placed into any pane, or header
  • Text can be Pasted into any pane, or header
  • PICTs or text objects can be resized and reshaped
  • Can "snap" pictures to original size and shape
  • Copy and Paste graphic objects
  • Copy graphic objects and Paste into another application or the Scrapbook
  • Duplicate any objects
  • Group objects together
  • Ungroup objects

  • Full support for QuickTime MOVIES!
  • Variety of display options for movies

  • Sound notes can be imported directly from any other file
  • Sound notes can be recorded immediately using a mike or audio input

  • URL icons can be placed on chart, double-clicked to access web site

  • Drag PICTs, presentations, sounds, text, URLs, any other files or programs directly from desktop, scrapbook, other applications, etc.

  • Editable text labels on sound notes, movies, action links

  • "Action links" - file or application icons to launch other documents or programs
  • Display and present a PowerPoint¨ or Persuasion¨ presentation directly on flowchart

Return to the SHS home page for more information on other media products and services of Stone House Systems, Inc.

We'd welcome hearing from you; phone us at (847)321-5047.


Entire contents Copyright 2000, Stone House Systems, Inc., Arlington Heights, Illinois. All Rights Reserved.
"Go·Chart" is a trademark of Stone House Systems, Inc.